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Are you tracking email success in analytics?

Any dealer I set-up I try and help them track both emails (crm) and newsletters (themselves or vender). Using the UTM codes you can also break down the what and how, and interaction rate of each link or content of article. Example:

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For dealers that take time to set it up, and do it right, the information is invaluable. And, allows for more intelligent marketing decisions.

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Reactions: Jeff Kershner
We recently started using UTM Campaign tracking for our Service & Prospect emails, short urls on Craigslist, and unique domains on print advertising.
It's been very helpful tracking which of our efforts are paying off for both traffic and conversions!
 
Another helpful tip I recently came across is related to domain redirects and hiding the UTM coding in the forward. If you use several domains that you forward to a main domain you can use the Google Analytics URL Builder to track the URL as a campaign and enter this in as the forward address. It is quite easy to do.

I use godaddy for many domains and all you do is choose the Manage Forwarding option, edit and paste the URL with the UTM code. If you do this make sure you select the option for Forward with Masking so the visitor doesn't see the long strand of coding from the URL builder.

This will then show up in your Google Analytics as a campaign.
 
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Reactions: joe.pistell
@Jeff Kershner - one thought about open rates is that in addition to being a good metric to measure the effectiveness of your subject line, time of send, etc., you can also use is to assess your inbox placement with the different email providers. Example: if your open rate with Gmail, Hotmail, and SBCglobal are all in the mid-20's but your Yahoo open rate is 3%, you know you have a Yahoo issue.